"We take a holistic approach to your value chain and support your journey from strategy, via tactics to actually making a difference."

Guidance to Zero

Your guide to reach Vision Zero

At Guidance to Zero, we are dedicated to make the world a safer and more sustainable place. Our company was founded with a clear mission: to help other companies and organizations to reach their traffic related sustainability targets with a focus on traffic safety. We take a holistic approach to your value chain and support your journey from strategy, via tactics, to actually making a difference.

Our experts are committed to provide innovative and effective solutions to facilitate a positive change in the way your company approach traffic safety.

Our experience is based in over 20 years as consultants within these topics. We are devoted to create a society that is safe, secure and sustainable! 

What we do

As the world becomes increasingly aware of the impact of human activities on the environment, companies and organizations are also taking steps towards sustainability. One area that often gets overlooked is traffic safety, which not only affects the environment but also has a direct impact on the well-being of individuals. This is where Guidance to Zero comes in, a service company with a mission to help businesses and organizations reach their traffic related sustainability targets.

Basic course:

Focuses on knowledge in what a company needs to find their safety footprint and improve their work within the area.​

​We are answering questions such as

Why is this important?

What is the Sphere of influence and how do I find it?​

What tools are available?​

Getting started workshop: 

1-day workshop where we'll walk you through the concept of reporting on traffic safety within an organization. We will focus:

How to identify your footprint

How the tool is constructed 

What kind of information you'll need to improve your work within organizational traffic safety

Value chain description: 

Hands-on assistance in mapping and structuring your value chain. We can also assist in finding a suitable scoop to start you work with finding the footprint and help describe your sphere of influence.

Guided implementation: 

A comprehensive evaluation of your company's current traffic safety practices, identifying the sphere of influence and building a sustainable safety culture.

We adapt our methods and way of working after your companies specific needs.

Our mission

At Guidance to Zero, we are committed to making a positive impact on traffic safety and sustainability. We understand that traffic safety is a crucial aspect for any business or organization, and we are dedicated to helping our clients minimize risks and promote a safer environment for their employees and the public.

Our team

Maria Håkansson

CEO, Process manager, Traffic Safety Expert

Sanna Eveby

COO, Traffic Safety Expert, Project leader

Olle Arfors

Senior expert Value chain analysis





Phone number
+46 722 12 22 32

We are dedicated to helping your company or organization to achieve your traffic-related sustainability goals. If you would like to get in touch with us, there are a few ways to do so. You can contact us via e-mail or phone, reach out to us at LinkedIn or fill out the contact form below.