About us
Guidance to Zero emerged as an idea in the spring of 2023 when Swedish founders Sanna and Maria began discussing how they wanted their future work lives to look, what they believed was important for thriving at work, and which issues primarily served as motivators for them. Based on these conversations, a vision of a company dedicated to sustainable transportation took shape, a company that is employee-owned and human-centered.
In September 2023, it was finally time to take the leap and start running the company full-time.
Maria has experience from both the private and public sectors and has held managerial positions in both. Over the past 12 years, Maria, in addition to her ledership and development positions, has worked as a consultant focusing on project and process management of complex projects. She has also been involved in future transportation and sustainable community development, where as early as 2015, she helped her then-employer develop a strategy to meet all goals within AGENDA 2030.
Sanna has also worked in both the public and private sectors. Since her early years, Sanna has been passionately committed to traffic safety, a dedication reflected in her prolonged work on safer infrastructure, but most prominently through the development of the first, and so far only, tool for measuring traffic safety for companies and organizations : the FIA Road Safety Index. Sanna has been involved since its inception, leading most of the project's creation, overseeing its progress as well as the pilot trials and the parallel verification project funded by research grants from Skyltfonden.
Sanna and Maria have worked together in various capacities for 15 years. Both have a deep understanding of traffic safety as a sustainability issue and experience in leading processes and making decisions within large organizations.
The chairman of Guidance to Zero's board of directors is Björn Östlund. Björn is an experienced board member and has held management positions in engineering and infrastructure, both in the public and private sectors.
Olle Arfors is both member of the board and an active partner with over 40 years experience within Supply Chain Management. Olle has developed a method that works to capture any companies sphere of influence.
◗ The transport system of the future is silent, clean, safe, fossil-free, effective and attractive. It occupies less space, creates conditions for a healthy lifestyle and is built for all. ◖
